Latina Abuse Sephora Amor --39-link--39- Here

This sense of cultural erasure has real consequences. A 2024 study cited by trends.glance.com found that Latina consumers, who over-index in beauty spending, felt ignored by major brands, which may lead to a decline in brand loyalty and consumer spending. Organizations like Latinas in Beauty have launched petitions calling on beauty industry executives to amplify Latina-owned brands in stores, promote Latinas to senior-level positions, and partner with Latina content creators. Sephora has taken some steps in this direction, such as partnering with Latin culture publisher Remezcla and spotlighting Latina-owned brands like Ceremonia, BeautyBlender, and Dezi Skin. However, the demand from the community is for sustained, systemic change—not just seasonal campaigns.