The digital media landscape continues to shift as creators and regulators navigate the boundaries of online entertainment and the demands of niche audiences.
: Stories that highlight regional customs, rural lifestyles, and the intersection of tradition and modernity. Collection M -- Ullu Unrated Web Series
The National Commission for Protection of Child Rights (NCPCR) had flagged ULLU and ALTT in July–August 2024 based on multiple public grievances about the kind of content being hosted on these sites and apps. Government officials noted that the content included "sexual innuendos, and in some cases, long portions of sexually explicit scenes involving nudity, thereby being pornographic in nature". MIB advisor Kanchan Gupta stated that there was "hardly any storyline or scenes, only vulgarity". The digital media landscape continues to shift as
The platform is also testing a "Director’s Cut" feature, where subscribers can unlock even longer unrated versions for an additional fee. Government officials noted that the content included "sexual