Tarzan first appeared in All-Story Magazine before being published as a novel in 1914. Burroughs was a master of cross-media marketing long before the term existed. He quickly recognized the value of his intellectual property and retained strict control over the licensing.
Subsequent decades saw various actors take on the role, including Lex Barker and Gordon Scott.
Simultaneously, Tarzan dominated the airwaves and the Sunday funny pages. The 1932 Tarzan radio program was one of the earliest syndicated audio dramas, pioneering prerecorded disc distribution. On paper, legendary artists like Hal Foster and Burne Hogarth used the Tarzan comic strip to push the boundaries of anatomical drawing and sequential art, influencing generations of comic book creators. Television and the Comic Book Boom