Pepsiman Japanchd [hot] -

The Pepsiman character was developed as a direct response to a failed marketing strategy in Japan. Previously, PepsiCo had utilized aggressive competitive advertising (comparative ads against Coca-Cola), which Japanese consumers found unattractive and culturally abrasive. : PepsiCo shifted to a "positive superhero" campaign. Mascot Design

Pepsiman arrives heroically to deliver ice-cold cans of Pepsi. pepsiman japanchd