Advertisers pay you a (e.g., $5.00 CPM). But if your ad scripts take 3 seconds to load, half your users will bounce before the ad renders. That bounce never counts as a "view," so the buyer never pays.
[Publisher Website (JS Tag)] ---> [Ad Server Script (PHP/Node.js API)] ---> [Database (MySQL/Redis)] - Tracks viewability - Validates traffic authenticity - Records impression counts - Renders ad container - Selects highest paying campaign - Manages advertiser budgets 1. The Frontend Tag (JavaScript) script cpm
Handles relational data like user account balances, advertiser profiles, and campaign settings. Advertisers pay you a (e