As the game got underway, it became clear that the Cowboys were on a mission. Their offense was firing on all cylinders, with their quarterback leading the charge. The Chiefs, on the other hand, were struggling to find their footing.

The staying power of "Dallas spanks hard rawhide" can be attributed to its ability to tap into the cultural zeitgeist. On one level, it represents the absurdity and playfulness of internet humor. The phrase itself is nonsensical, making it a perfect candidate for memeification.